Use of the website (hereinafter: the “Website”) by you – the end user (hereinafter: the “User”/”Users”) – constitutes consent to the following privacy policy, which may be updated or modified from time to time and applies to all services provided, directly or indirectly, on the Website, as determined by Adam Hotels Ltd., Company No. 515961209 (hereinafter: the “Operator” and/or the “Adam Hotels”).

By accessing, browsing and/or using and/or performing any action on the Website, you, the User, declare and confirm that you have read, understood, and unconditionally agreed to this Privacy Policy, are aware of its contents, and agree that the Operator may use your personal information collected in connection with your visit to the Website, booking reservations and/or any other action on the Website. You also waive in advance any claim and/or demand and/or lawsuit against the Operator, the Website, its owners, and/or anyone acting on their behalf, except for claims related to breaches of the Operator’s obligations under this Privacy Policy.

If you do not agree to this Privacy Policy, you must refrain from using the Website, including registering for it.

Terms of use and all texts on the Website are sometimes written in masculine language for convenience only but refer to all genders equally.

General

The Adam Hotels respects the privacy of its customers, including users accessing its Website, which it owns and operates at https://www.adam-hotels.com, as well as users of the various services offered through the Website.

The purpose of this Privacy Policy is to outline, among other things, how the operator uses information provided by Users during their browsing and use of the Website, and how Users interact with or are exposed to content through it.

The operator may update this Privacy Policy from time to time to reflect technological, business, legal, or regulatory changes. Such updates will be published in this document, which will be available in its updated form on the Website.

Use of the Website is subject to the most recent version of the Privacy Policy, and continued use indicates your acceptance of any changes. We therefore recommend reviewing this policy periodically.

Submission of Personal Information

Some services on the Website require the provision of personal information. For example, booking a hotel room may require you to enter full name, check-in and check-out dates, payment details, identification numbers, contact details, and email address.

It is clarified that you are not legally obligated to provide this information and its submission is voluntary. However, some information may be necessary to perform certain actions on the Website.

The information you provide and/or that is collected about you during your interaction with the operator (hereinafter: the “Information”) will be stored in the operator registered databases and used in accordance with their stated purposes, as further detailed below.

You confirm that all information you submit and/or update on the Website is accurate, reliable, and correct, and that you are providing the information on your own behalf and not on behalf of any third party, unless expressly authorized.

Information Collected

Booking a Reservation

When booking, the following information may be collected: requested hotel, booking dates, number of rooms, room type, specific requests (e.g., bed type, breakfast), ages of children, full name, phone number, country of origin, email address, credit card details, and additional comments.

Information regarding an attempted reservation may also be collected and stored even if the booking is not completed.

Newsletter and Special Offers

When subscribing to the newsletter, your email address and contact details will be collected.

Subscribing to the newsletter constitutes consent to receive promotional content, updates, special offers, and similar messages (collectively: “operator Messages”). You may unsubscribe at any time by clicking the unsubscribe link provided in each message.

User Account

Your account will store information regarding your reservations and preferences. You can view past and upcoming bookings through your personal account by logging in with your email address and password.

“Contact Us” Form

When using the “Contact Us” form, the following information may be collected: full name, phone number, email address, inquiry details, and any other necessary identification information.

Purpose of Use of Information

The Chain may collect and use the Information, including data received from third-party providers (e.g., Booking.com), to improve, enhance, or modify the Website, services, and content offered by the Chain, its representatives, or business partners.

The Chain may also use the data for marketing and commercial purposes (including personalized advertising), statistical analysis, and to share non-identifiable statistical data with third parties such as advertisers, in accordance with this policy.

Additionally, the Chain may use the data to manage and maintain the Website, communicate with Users, provide support, and improve services both generally and personally.

Subject to the User’s consent and provision of contact details, the Chain may send marketing content via email, SMS, or other communication channels. Users may withdraw consent at any time via the contact page or by clicking the “unsubscribe” link in the message.

Cookies

The Website uses various digital identifiers, generally referred to as Cookies, for purposes including website functionality, data security, statistical analysis, user experience enhancement, personalization, marketing, and analytics.

Cookies are small text files that gather data through the User’s device or browser, such as pages visited, actions taken, session duration, viewed content, approximate location, age range, device type, user interests, IP address, number of visits, screen resolution, operating system and version, browser type and version, language preferences, domain names, and more.

The Website may also use third-party cookies (e.g., Google, Facebook) through tools like Google Analytics and Facebook Pixel to enhance the user experience.
More information: Google Cookies Policy

Non-identifiable information may also be shared with third-party advertising systems, as described in this policy.

Users can manage cookie settings in their browser. Disabling cookies may affect Website functionality. Essential cookies cannot be disabled.

Sharing Information with Third Parties

The operator will take reasonable measures to protect personally identifiable information from unauthorized disclosure, except in the following cases:

• With the User’s explicit consent or request;
• Within the framework of business collaborations, including with companies that facilitate hotel bookings such as Booking.com;
• In the event of a violation of this Privacy Policy or the Website’s Terms of Use, or actions that violate applicable law;
• When using external links (e.g., Facebook, YouTube) – information about the use of such links may be shared with those sites. This policy does not apply to third-party sites, and use of such links is at your own responsibility;
• To fulfill a request, inquiry, service, or payment initiated by the User. Payment processing is handled by third-party providers and may involve the use of submitted payment information;
• In case of data storage or processing outside Israel, including Europe and the United States;
• With subcontractors and service providers, locally and abroad, for the purposes of site operations, service provision, reservations, business analytics, billing, cancellations, and customer service;
• In case of merger or acquisition, provided that the third party assumes this policy and its obligations.

Information Security

The operator takes reasonable measures and uses modern security technologies to protect the confidentiality of information and prevent unauthorized access or breaches. However, no system is completely immune to disruptions.

Communication between the User’s device and the operaor’s systems is encrypted according to accepted standards.

Payment processing is handled securely through external service providers that use up-to-date encryption methods in accordance with international standards. The operator is not liable for any damage or loss resulting from the payment process.

The operator does not collect or store full payment details or credit card numbers (except the last four digits for verification purposes). Payment information is handled by the external payment providers under their own terms and privacy policies.

Limitation of Liability

To the fullest extent permitted by law, the operator and its affiliates, including partners, officers, directors, employees, shareholders, agents, subcontractors, and suppliers, shall not be liable for any direct, indirect, incidental, or consequential damages, including data loss, special or punitive damages, resulting from or related to use of the Website, membership in the loyalty program, or any technical or data errors – even if the Chain was advised of such risks.

Any disputes arising from this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in Tel Aviv-Jaffa.

Contact Regarding Privacy

Under the Israeli Protection of Privacy Law, 1981, you or your authorized representative may access the information about you held by the operator and may request its correction if found to be inaccurate or incomplete.

To exercise this right, you may contact us in writing via the “Contact Us” page on the Website or through any of the contact details provided on the site, including by email at: info@adam-hotels.com.